Targeted, Measurable Marketing

Pay Per Click Advertising (PPC)

PPC advertising is a great way to add value to your online presence and to increase your visibility on many popular search engines and social networks. PPC advertising allows you to create an ad, that is displayed for free and only charged for once clicked on, with the ability to add budget limitations to these ads PPC is the ideal way to create high yield, relevant traffic to your website.

The most popular forms of PPC advertising are:

Google PPC

Google Adwords allow you place your adverts in many formats including: text, images, flash or video which is displayed on relevant Google search result pages as wella s on Google partner pages (Youtube, Gmail, Google Maps, etc.)

Facebook PPC

The Facebook ad system is similar to Google but it targets your market according to demographics (age, location, sex, interests, personal info) opposed to a keyword, meaning you can target exactly who you want, when you want to. With the ability to link to your website directly, a Facebook profile is not required to market through the social platform.

Email Marketing

The core component to most eMarketing campaigns is email marketing. Its highly targeted, measurable nature allows Apex to measure its effectiveness and build on a strategy that works for you. As part of you online branding efforts, we can create a mail campaign that is fresh, slick and functional.

Email marketing can communicate a variety of messages to new, existing and future clients. We’ll create newsletter that give customers useful, relevant information and create sales-driven publications that advertise your latest product, service or special promotion.

Apex encourage an ever-expanding database by creating a call-to-action style “signup” on your website, digital marketing channels and social media platforms so you can reach more people, more often. We can track which email addresses opened the mail, who forwarded the mail, who unsubscribed, if links were clicked and which ones. These stats help us analyse and refine your offering, continually driving traffic to your website as well as creating brand awareness for your off-line offerings.

Social Media Optimisation (SMO)

One of the quickest ways to grow your online presence is through the correct use of social media platforms such as Facebook, Twitter and LinkedIn. Our professional consulting and strategy development for social media optimisation ensures maximum return on investment and rapid, high yield feedback. The aim of SMO is to personalize the brand by meeting consumers where they are most comfortable and becoming a brand that is easily consumed.

Once our team have analysed your online goals, we are able to create custom landing pages and applications for various social media platforms. Apex can also manage, update and monitor the conversion rate of posts, promotions and specials on these social networks.

Social media efforts are also a great way to boost the SEO rating of your website by inserting feeds from various networks,you will be adding new “content” to your website as well as increasing the number of inbound links to your website. Social media also helps us to gain insight into your target market and interact with them, on their terms, seeing which parts of your SMO are working and which aren’t.