Web Solutions That Work.
We don’t like copy and pasting or painting by numbers, and because your company is unique we believe it requires a unique solution.
We deliver online products that are measurable and convey your message to customers creating content that drives results in your particular market place.
Click your area of interest to see what Apex can offer you.
Design
Website Design
Having a presence online is as essential as having a product or service to market, we have the designers to help you realise your creative idea and tun it into a design that is appealing, functional, relevent and memorable.
Web design is dynamic and technology dependent, and if you’re off the pace, you’re losing traffic. We can help you bring your website up to date by giving it a face-lift, a tummy tuck or whatever else it may require to stay ahead of its time and offer the visitor something to stick around and look at.
Monthly Mailers
Email newsletters are a great way to spread your message, whether you’re launching a new product, running a promotion or simply want to keep clients in the loop on a monthly basis. We design mailers with a punch and know that any campaign is only as successful as its results, for this reason we offer full analytics on all email campaigns to help you track, refine and enhance your email campaigns.
Develop
Website Development
Content Management Systems (CMS)
- WYSIWYG Editor
- Image & Video Uploader
- Fully Searchable Keywords Site-wide
- Automatic Link Creation
- Create Multiple Users
- Unlimited Pages
Online Store (E Commerce)
Development and implementation of a full product database linked to a shopping cart that stores the products until a customer wishes to check out. With the ability to track sales on your website our E Commerce solution will help you track sales trends and tailor your offering for maximum sales return and customer retention.
The store can also be handled with a CMS providing administrators the ability to fully manage the content via:
- WYSIWYG Editor
- Product Price
- Product Image
- Product Code
- Unlimited Products
- Additional Options (Shipping, Colour)
News & Blog Management Systems
Development of a CMS based news or blog system allows the administrator access to:
- WYSIWYG Editor
- News Categories
- Featured Images
- News Archives
- Date
- Keywords (Tags)
Gallery & Portfolio Management Systems
Our CMS driven gallery and portfolio solutions offer the website administrator access to:
- WYSIWYG Editor
- Title
- Description
- Thumbnail & Full Image Options
- Video Linking
- Portfolio Categories
- Keywords (Tags)
Event Planning & Management Systems
A CMS driven product that offers the administrator of the website access to:
- WYSIWYG Editor
- Calendar
- Seating Options
- Title
- Description
- Contact Person
- Date
- Location with Google Maps
- Image or Video Attachments
JavaScript & Ajax
Our capacity to deliver feature-rich content using JavaScript makes it the ideal tool to add fresh, interactive content to your website. Ajax uses the JavaScript to data inputted by a user, Ajax is great for login forms, contact forms and web-based applications that require interactivity from the user.
JavaScript enhancements can be made to websites that are looking for creative ways to add new content and are a great for your application-specific needs.
Application Development
Custom designed applications, where your brand meets your audience are some of the most powerful tools your company can market. We aim to push beyond what is expected, removing the “blinkers” and opening a world of exciting streams through which you can push content to your target audience.
Flash
Flash is the ultimate tool for solving the “what if” questions & problems, combining audio, video, animation and the web. Flash offers the opportunity to develop engaging, interactive content that is both dynamic and memorable.
Flash uses its own programming language called Action Script to execute very powerful animation and transitions which are ideal for a contextual advert, banners and PPC adverts.
WordPress Themes & Plugins
With over 25 million websites developed on the WordPress platform including the likes of CNN and Yahoo, it is safe to say that it is the industry standard for web development.
The standard WordPress installation is by default very basic and extremely limiting in terms of flexibility and expansion options, it is also not the most attractive sight on the web. Using HTML and CSS markup as well as a variety of existing and custom plugins we are able to deliver a custom website solution that matches your corporate branding and is developed on industry leading open-source software.
Drupal Modules & Plugins
Like WordPress, the Drupal is an open source CMS and is used by some of the largest entities around like The White House and The Economist. There is also a huge amount of plugins and we can create custom plugins as the need arises.
Our team offer you the opportunity to develop fully functional Drupal themes and modules and we use HTML and CSS markup to ensure a completely customised theme that matches your corporate identity.
Host
Website Hosting
Our clients websites are assured 100% uptime, we are so sure of ourselves we will give you 1 day free hosting for every hour (or part thereof) your website is down and our support staff are available to call 07:30 – 18:00 daily!
Virtual Private Server Hosting (VPS)
Virtual Private Servers are a premium hosting solution designed from the ground-up to give you ultimate control over just how many server resources you use – and just how much you pay for them. We’ve harnessed the power of Linux-VServer to give you your own “private server”, thereby protecting your CPU and RAM from all other users for the ultimate in stability.
Dedicated Server Hosting
Domain Registration
Not ready to host a website yet? No problem, you can easily add hosting options at any stage. You can reserve your domain name today, or pay just for the email service at @yourdomainname.co.za.
We facilitate domain registrations for all major domain types – .com, .co.za, .org etc.
Market
Search Engine Optimisation (SEO)
Apex Multimedia provides intelligent, effective SEO solutions custom made to suit your target market and specific industry requirements. SEO is particularly important for new websites and for websites that are being rebuilt. We look through all the content and derive keywords that will help your site outrank your competition and produce the ROI (Return on Investment) you are looking for.
SEO is an on-going, dynamic process that requires constant work, strategy and development to ensure maximum results, contact us today for a FREE SEO evaluation.
Pay Per Click Advertising (PPC)
The most popular forms of PPC advertising are:
Google PPC
Google Adwords allow you place your adverts in many formats including: text, images, flash or video which is displayed on relevant Google search result pages as wella s on Google partner pages (Youtube, Gmail, Google Maps, etc.)
Facebook PPC
The Facebook ad system is similar to Google but it targets your market according to demographics (age, location, sex, interests, personal info) opposed to a keyword, meaning you can target exactly who you want, when you want to. With the ability to link to your website directly, a Facebook profile is not required to market through the social platform.
Email Marketing
Email marketing can communicate a variety of messages to new, existing and future clients. We’ll create newsletter that give customers useful, relevant information and create sales-driven publications that advertise your latest product, service or special promotion.
Apex encourage an ever-expanding database by creating a call-to-action style “signup” on your website, digital marketing channels and social media platforms so you can reach more people, more often. We can track which email addresses opened the mail, who forwarded the mail, who unsubscribed, if links were clicked and which ones. These stats help us analyse and refine your offering, continually driving traffic to your website as well as creating brand awareness for your off-line offerings.
Social Media Optimisation (SMO)
Once our team have analysed your online goals, we are able to create custom landing pages and applications for various social media platforms. Apex can also manage, update and monitor the conversion rate of posts, promotions and specials on these social networks.
Social media efforts are also a great way to boost the SEO rating of your website by inserting feeds from various networks,you will be adding new “content” to your website as well as increasing the number of inbound links to your website. Social media also helps us to gain insight into your target market and interact with them, on their terms, seeing which parts of your SMO are working and which aren’t.
Analyse & Manage
Website Analytics
- Which pages are viewed the most
- How long are visitors staying
- What browsers they are using
- What internet connection speed they are using
- and so much more…
These statistics allow us to see who your target market really is and what they want from you, transforming not only your website, but your entire business into a more profitable entity.Once we have analysed the numbers we can consult and advise on which are the best channels for you to market your brand online, ensuring you get the maximum ROI (Return on Investment).
We can install analytics tracking code into any website and use the information to advise you in which direction to head with your online marketing campaigns.
Online Strategy & Reputation Management
We find and analyse mentions of your brand online and find ways to engage with your market on a personal, relevant level. Acting on both positive and negative mentions about your brand ensures that you will improve your PR and maintain a higher level of positive feedback on the web, increasing user trust and loyalty.
We use a close-knit consulting style when dealing with clients regarding marketing strategy and implementation. The synergy between the client and our team is what ensures a successful, measurable result. We believe its humans that make business work and place unparalleled importance on staying in touch and meeting regularly, making sure we are working towards the results you require.
Consulting Services
Our consultants are both professional and personal when dealing with all aspects of your brand, and can be used to assess your online status, provide solutions and implement those solutions or let your preferred supplier carry out the proposed strategy.
